We answer these questions and more. It is a mix of off-page and on-page actions intended to raise your search engine ranking. Increased organic traffic to your website can result in more leads and sales. ), but Facebook Ads will let you run advertisements on the biggest social media network in the world in front of hyper-targeted consumers. The main distinction between the two platforms is that Google Ads will enable you to target customers who are searching for specific keywords online (such as roofing SEO companies, storm damage repair, etc.), even though both will help you reach and interact with local customers online.
We advise your roofing company to make the most of both Google Ads and Facebook Ads when it comes to advertising. This behavior not only violates Google’s policies, but if discovered, it could harm your reputation. Purchasing links: Purchasing links from other websites in an effort to raise your search engine ranking is another common error. Because of this urgency, inquiries are more likely to result in estimates and contracts that are signed. However, paid ads can bring traffic as long as you continue to spend.
However, we set ourselves apart from the rest by being committed to the success of your business, both online and offline. With the help of data from analytics and search tools, this strategy transforms expansion from a risk into a systematic, measurable process. Our goal is to help your company thrive. Keeping results strong requires reviewing performance, updating content, and fine-tuning keywords because search trends, competitors’ tactics, and algorithms all change.
They may feel more at ease selecting you because of this familiarity, even if they also gathered bids from rival companies. Although it may sound technical, SEO is really just about making it easier for actual customers to find your company when they need you most. When you give SEO consistent attention, it becomes one of the most reliable ways to keep your roofing company expanding year after year, your crews occupied, and your phone ringing.
You can methodically expand your brand into new service areas by creating new location pages, adapting content to local building codes and climate, and creating citations in local directories. Online competition, however, is another type of storm you must be ready for in today’s digital world. Once you have a strong SEO foundation in place, many of your rankings and the traffic they generate can last for months or years with much lower ongoing costs. Facebook provides you with more data than any other platform, allowing you to optimize your campaigns for optimal outcomes.
An ad’s level of interaction, including likes, comments, and shares, is measured by engagement.
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